GLOBAL REBRAND
(formerly Sierra Mist)
To announce the flashy rebrand, as well as our partnership with the NBA & WNBA, we enlisted the perfection of Keke Palmer to star in a thirst-inducing TVC.
TIME TO SEE OTHER SODAS
For Starry's first Super Bowl spot, we partnered with Ice Spice to amplify motivation for our mission: break up with Sprite... for us!
FIRST ANNUAL CRANMAS
A campaign based in a true social insight: after Sprite dropped their cranberry flavor, fans across the country lamented online for the return of a cranberry lemon-lime soda.
We made that dream a reality with the first annual Starry Cranmas.
We made that dream a reality with the first annual Starry Cranmas.
|
|
Our team saw immediate success from the content we created to build anticipation for Starry's first LTO.
We teased the flavor all across the web, collaborating with everyone from Reddit users to star influencers to build buzz.
We teased the flavor all across the web, collaborating with everyone from Reddit users to star influencers to build buzz.
|
|
|
After cans hit shelves, we launched our 360° social strategy across all platforms.
From viral content made in the office kitchen, to fully produced music videos, the success of the campaign inspired our clients to lock in a second annual Cranmas, coming November 2025.
From viral content made in the office kitchen, to fully produced music videos, the success of the campaign inspired our clients to lock in a second annual Cranmas, coming November 2025.