GLOBAL REBRAND
Our team got the remarkable opportunity to launch the full spectrum of social content surrounding Pepsi's first design rebrand in 25 years.
BETTER WITH PEPSI
To drive sales for Pepsi-pour establishments, as well as amplify the new vis ID, we launched #BetterWithPEPSI.
The campaign featured mouth-watering Pepsi-pairing content, proving that every single culinary recipe tastes better with our cola.
The campaign featured mouth-watering Pepsi-pairing content, proving that every single culinary recipe tastes better with our cola.
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#PEPSI125
For the brand's 125th birthday, we celebrated by filling the internet with Pepsi content for 125 days straight!
Facing challenges like over-saturating the feed, increasing fatigue for rebrands, and creating content specifically tailored to the history of Pepsi, we proudly managed to go viral week after week.
Facing challenges like over-saturating the feed, increasing fatigue for rebrands, and creating content specifically tailored to the history of Pepsi, we proudly managed to go viral week after week.
THE PEPSI DINER
To truly showcase 125 years of cultural relevance, we devised, built, and secured a cornucopia of advertising rights, to activate the Pepsi Diner in the heart of NYC.
The 3-day event featured a fully-staffed restaurant and bar that served Pepsi-infused cocktails and bites, and featured iconic commercial sets, vintage props, and fan-favorite LTOs.
The 3-day event featured a fully-staffed restaurant and bar that served Pepsi-infused cocktails and bites, and featured iconic commercial sets, vintage props, and fan-favorite LTOs.
SUPER BOWL LVIII
For the Las Vegas Super Bowl, we partnered with heavy hitters like Zach King and Khaby Lame to drive massive attention to Pepsi's Wild Cherry flavor.
Lighting up the Sphere, we went viral throughout the night, maintaining relevance in the SBLVIII social conversation, without even having a commercial slot.
Lighting up the Sphere, we went viral throughout the night, maintaining relevance in the SBLVIII social conversation, without even having a commercial slot.
SANTA SWITCHED
With a barebones crew, during New York's SantaCon, we proved that long-time Coke ambassador, Santa Claus, actually prefers Pepsi.
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DIRTY PEPSI
"Dirty soda" rocked social media in the summer of '24.
Using this perfectly apropos insight, we partnered with Buffalo Bills quarterback, Josh Allen, to start a scorching-hot viral trend, as well as Muscle Milk to instigate a PO1 collab.
Using this perfectly apropos insight, we partnered with Buffalo Bills quarterback, Josh Allen, to start a scorching-hot viral trend, as well as Muscle Milk to instigate a PO1 collab.