MIRAFIBER LAUNCH
As the new MiraFIBER hit Amazon shelves, we advertised to YouTube users before videos surrounding health & wellness.
For a skippable video, the numbers indicated an unbelievable retention rate: over a million views from start to finish!
For a skippable video, the numbers indicated an unbelievable retention rate: over a million views from start to finish!
GO #2!
To get the new product into the social zeitgeist, we partnered with star athletes in the Women's March Madness Finals who sported the #2 on their jersey.
Through collaborative posts, platform feature utilization, and some quick and scrappy editing behind a hotel in downtown Tampa, the announcement for MiraFAST exceeded our expectations of virality.
Through collaborative posts, platform feature utilization, and some quick and scrappy editing behind a hotel in downtown Tampa, the announcement for MiraFAST exceeded our expectations of virality.